What impact do you think the Internet has had on your business?
The internet is the reason why a platform like Pinkoi can work. Pinkoi gives anyone in the world easy access to our designers’ quality products. We think beautiful design is a universal language and should be shared. It’s not just our business, but also the livelihoods of all our designers. With the Internet, our designers have the opportunity of making a living while pursuing their passions. Most designers are hobbyists when they join Pinkoi, but quite a few become full-time entrepreneurs after receiving training from us.
In particular, Google is like our oxygen and our business wouldn’t survive without it. Our online business relies on Google’s solutions. We use Google Analytics to understand performance across all acquisition channels and to gain insights into what people are searching for. We also have the ability to advertise to relevant segments of the population with Google Adwords. GSuite and Google Calendar are the backbone of our daily communications.
What’s the best part about working with artists and designers from around the world on Pinkoi?
It’s really empowering to know that you can have a positive impact on livelihoods and lives, even across borders. Our designers also pay that positive impact forward to their customers. Many of them have told us about online customers finding them at offline events to express their appreciation for products they bought on Pinkoi. Pinkoi isn’t just an online marketplace for transactions, it’s a platform to connect real people across the world.