REDLANDS, Calif.–(BUSINESS WIRE)–Esri,
the world leader in spatial analytics, and UberMedia,
provider of the highest quality mobile data business solutions, today
announced a partnership to provide retailers with location-specific
mobile data. This data enables retailers to better understand where
their customers are coming from, and the behaviors and movements
exhibited in the path to purchase. Mobile data, enriched with Esri’s
Tapestry, provides unique context to this data about customers that
allows retailers to be more precise in the assortments, offers, and
services they offer in their local stores and on customers’ devices.
Consumers can research, shop, purchase, and receive products from
retailers anywhere at any time. The key to growing market share and
sales is delivering experiences that are personal and relevant. By
leveraging Esri’s location intelligence capabilities together with
UberMedia’s mobile commerce solutions, retailers can create more
specific, personalized, and localized offers to customers.
“The adoption of mobile technology is creating new data streams that can
provide retailers with an unprecedented amount of information about who
their shoppers are and how to bring them further into the fold,” said
Doug Shaddle, Director of Sales for UberMedia. “By partnering with Esri
to provide the unique visualizations and insights needed, retail
customers can quickly analyze and act on the information to deliver the
right offer, at the right time, to the right customer.”
As mobile commerce and the Internet of Things (IoT) continue to mature,
the ability to make sense of seemingly unconnected data sources about
stores, inventory, shopper traffic patterns, digital offer success
rates, and even social media interactions will require a new level of
context that only location can provide.
“To compete in today’s disruptive retail environment, retailers must not
only understand who their customers are and what they buy, but where
they live, work, and shop,” said Gary Sankary, Head of Retail for Esri.
“By layering mobile data onto the ArcGIS platform, we can provide a
precise picture of the customer’s behavior to help retailers understand
why things happen where they do, so they can adjust their strategies
accordingly, particularly when armed with data about competitors.”
By combining consumer data with spatial analytics and mobile
capabilities, Esri can deliver the precision detail required to improve
the overall customer experience and give consumers more reasons to shop.
Retailers are invited to visit Esri and UberMedia during the National
Retail Federation (NRF) 2018 Retail’s Big Show (Booth #3883) to see
a firsthand demonstration. To schedule a demo with Esri and UberMedia
during NRF please contact Doug Shaddle: email@example.com.
Esri, the global market leader in geographic information system (GIS)
software, offers the most powerful mapping and spatial analytics
technology available. Since 1969, Esri has helped customers unlock the
full potential of data to improve operational and business results.
Today, Esri software is deployed in more than 350,000 organizations
including the world’s largest cities, most national governments,
75 percent of Fortune 500 companies, and more than 7,000 colleges and
universities. Esri engineers the most advanced solutions for digital
transformation, the Internet of Things (IoT), and location analytics to
inform the most authoritative maps in the world. Visit us at esri.com.
Copyright © 2018 Esri. All rights reserved. Esri, the Esri globe logo,
The Science of Where, ArcGIS, esri.com, and @esri.com are trademarks,
service marks, or registered marks of Esri in the United States, the
European Community, or certain other jurisdictions. Other companies and
products or services mentioned herein may be trademarks, service marks,
or registered marks of their respective mark owners.