“Marketers are evaluating ways to deliver connected experiences in the right context across touchpoints to their customers. Taking the data science view will help marketers unearth and apply insights to achieve their marketing goals,” said Sreedhar Bhagavatheeswaran, Senior Vice President and Global Head – Digital Business for Mindtree, in a statement.
“The data-driven experience delivered by Adobe Experience Cloud coupled with consumer insights from ‘Decision Moments’ would effectively influence and engage customers at multiple micro-moments across touchpoints,” Bhagavatheeswaran added.
Mindtree built “Decision Moments” to help marketers to better direct their marketing investments and it is designed to integrate with the digital footprints from Adobe Experience Cloud and enrich it with offline and third-party data.
“Mindtree’s ‘Decision Moments’ platform will use Adobe Experience Cloud to drive higher conversions, increase lifetime value and speed to market,” added Jay Dettling, Vice President, Global Partners, Adobe.