The investment will be done is done through Wipro LLC, a wholly owned subsidiary of Wipro.
Harte Hanks is a US-based marketing services company that specializes in omni-channel marketing solutions including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact centre, said the company in a statement.
With this partnership, Wipro and Harte Hanks will jointly market Opera Solutions‘ Signal Hub, an advanced big data analytics and machine learning platform that enables large enterprises deliver a personalized customer experience.
The 5000 employees strong Harte Hanks’ revenues stood at little over $404 million in 2016. Wipro will receive 9926 Series A preferred Stock of the company and those will be convertible into 16 per cent of the company’s outstanding common stock on a pre-closing basis.
Wipro’s investment in Harte Hanks is expected to be completed in January-March quarter.
“This investment strengthens our existing partnership with Harte Hanks and enables us to address a key industry challenge by offering ‘Marketing as a Service’,” Srini Pallia, President, Consumer Business Unit, Wipro, was quoted in the statement.